Communication
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
Organizational
1. Build and manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
2. Create shareable content appropriate for specific networks to spread both our brand and our content.
3. Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
4. Run regular social promotions and campaigns and track their success (e.g. Twitter chats, LinkedIn discussions, etc.).
5. Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
6. Drive consistent, relevant traffic and leads from our social network presence.
7. Explore new ways to engage and identify new social networks to reach our target buyers.
8. Track, measure, and analyze all initiatives to report on social media ROI.
Job Related
We are seeking a savvy wordsmith to join our blogging team. Candidates must have a knack and love for writing, a comprehensive understanding of the industry, and experience in blogging to achieve business goals. The blogger will be expected to sustain and develop the company's voice across all blog content.
